?moni? socialin?s atsakomyb?s pagrindu sukurtos mainomosios vert?s matavimas vert?s k?rimo grandin?je
نویسندگان
چکیده
The paperwork provides formulas for measuring value (created through CSR) gained by company, its partners (members of VCC) and employees. As far as expert survey confirmed, customers generally might be evaluated more favourable purchase decision justification higher price. Therefore it is suggested to pay main attention on customer’s use – the which expressed price already calculated company.KEYWORDS: corporate social responsibility, creation chain, measurement.
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ژورنال
عنوان ژورنال: Regional Formation and Development Studies
سال: 2021
ISSN: ['2029-9370', '2351-6542']
DOI: https://doi.org/10.15181/rfds.v15i2.1083